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The Capre Group's marketing professionals have connected some of the world's most respected brands with consumers around the globe. Our principals, functional experts and affiliates have extensive, front-line expertise in consumer product marketing, business strategy and a diversity of marketing specialties needed to take a winning idea from concept development through execution. Our team has driven sales, marketing and strategic innovation internally at companies including The Coca-Cola Company, Exxon/Mobil, Procter & Gamble, M&M Mars, Kodak, Unilever, UPS, American Greetings, McKinsey and Nielsen Research. |
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Betsy ArmentroutBetsy has led large-scale shopper marketing initiatives, identifying and applying insights for the top retailers in the US. Her success in shopper marketing is a combination of her strength in traditional brand management, expansive experience across all retail formats, and deep understanding of shopper needs and motivations. She is an expert in crafting leading-edge marketing activations, having led Coca-Cola brand youth marketing efforts which resulted in an award winning, integrated platform for youth connections. Betsy is known for her strong analytic insights, sound strategic thinking, with a focus on new thinking and creativity. |
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